This is Low Season in Maldives tourism and this year, as forecasts show is even lower due the current world economic situation.

Major markets are under performing and new markets are not emerging. But don’t worry about driving demand for now, because the markets are not sure if they have to /or can spend the money at this time. Don’t try to drive demand by offering discounts and the usual specials that will eat your RevPAR.

Instead make use of this time to manage your demand and market segments. This is the best time to transform your market segments and have that balance you always wanted.

We all know it is not wise to depend on just one or two markets to drive 80% of the business, especially in a destination like the Maldives. But this is how it all started, all major tour operators who performed are from those two countries and it is so convenient to contract and let them sell. Easy marketing!

Transform your key market segments and manage your demand. Spend time to analyze your marketing plan and if necessary re-write some areas. Think product value, think loyal customers, think pricing strategy, think distribution costs and think RevPAR. Real marketing!