Today Barack Obama was sworn is as the 44th President of the United States
His campaign is a classic example of a well managed and well staged modern marketing campaign. You can see it from the very first day he started his campaign to this moment of today where his team managed to change the White House Web site to reflect the Obama brand.
As marketing and sales people we all sell something to customers. Obama and his team sold Hope! Hope is a very strong message – hope makes you trust and anticipate. Hope makes you work harder or better to get what you want and hope needs no justification. If you buy hope you are on your own for there is no guarantee.
As I watched Obama inauguration on CNN tonight, I remembered a strong saying which is often attributed to Charles Revson, the founder of Revlon cosmetics. The meaning of the statement could be different but what I understand is that marketers have been selling hope since a long time.
Charles Revson gets commended for originating the saying “The reason why women buy cosmetics is because they buy hope”.
With that, I let the world decide what it means to all of us.
this is what I think…. I think Obama not only means not raise expectations this year but he also means this year must be a year of patience for the whole world. As to pass the bill for the survival of American Economy not even one vote was given by the republican party. Now that it has passed and still waiting to flow that money into market by the end of next month due some legal things. Patience is not something everyone is blessed with and a wrong doings or influencing innocent public for political ambitions is something people should not be doing as it effects not only the country itself but surrounding environment given it is neighboring countries or poor ones. Eg: France (Black Thursday). If the world wants to survive this current financial situation trust your selected presidents of people given it is me Nabeel or Barak Obama or President of France. Be patient and yes its good to have expect only if you think you can achieve it without chaos. Well that’s all for now will C U all soon again.
Like Nabeel said Obama’s Campaign and how it was staged with modern marketing is a classic example to the world and yes we all learn and as Marketing people we need to always learn and Study the question HOW? *to survive..*to sell to gain more profit with less expenditure…and we have our own ways. Do not stop look and think How there will be a way. Please share it though
Good read Ammu, Thanks