Here I am again, writing some comments on the MTPB Marketing Workshop held earlier this month.

Today, I am going to write something about the first point of discussion;

1. New ideas to market the destination.

I think and hope you will agree that there should be always new ideas to promote a destination or anything for that matter. When I look at the Maldives and the context of this discussion point I want to straightway say; MTPB needs to be more strategic in their approach to market Maldives as a tourist destination.

A Promotion Board of my choice would start with some basics as follows;

• Be able to define the Concept and Brand of the “Maldives”
• Work as Brand Police and work with industry to establish brand “Maldives”
• Have a fair balance of future and present marketing of the destination
• Have in-depth knowledge of the Product/s available in the market
• Be able to integrate the destination branding together with Nation Branding
• Have a marketing delivery handbook ready for industry officials/executives

Plus many more….depending on the requirements of the industry etc..

Do you have anything to add?? Please write a comment and I will be pleased to share it with all..