So you are on Twitter and Facebook? Me too! I take both Twitter and Facebook very serious. On Twitter I follow people who I really know and who I really want to know. On Facebook I only accept friend requests from people who I really know.

I don’t send random friend requests to people just because their display picture looks nice. I am not a type of person who will just “Confirm” you as a friend because I will look like a rude bastard if I click “Ignore” to your request. I will ignore your request because I have a much deeper meaning to friendship or relationship than having you on a list and not know who you really are.

I love having friends and I know how important it is to have friends. In fact my job is to know people and build long lasting relationships with them. Those who know me can tell that I am a pretty good friend and so are they. For we care for each other and help each other where and when possible.

These days you see a lot of individuals on social networks trying to be your friends and so on. You also see a lot of companies and businesses on these networks trying to take their fair share of this huge exposure. But I see only few businesses (from Maldives) really connecting with their fans or friends following them. Similarly, I see only few of the friends, fans or followers really communicate with the companies or businesses they are friends with, are fans of or are following.

Just like becoming a friend with someone who you really don’t know, there is no point of having thousands of friends, fans or followers if you really can’t interact with them. I know some people will say, you muppet we do it for exposure. So what, can you bank your exposure? No you can’t! Here is exactly my point: if you can’t make a real sale out of it don’t waste your time and energy on it. Do something that can and will bring some revenue to your business.

Remember, exposure without a sale is just worthless. Start thinking now on ways to make a real benefit out of your customers, friends, fans or followers so they will become your real Friends with benefits.